Hello my fellow marketeers,
This is an open letter to say, whether we like it or not, email is not dead. Not even close.
According to a 2014 Email Statistics report, each employee sends and receives on average 121 emails a day, and this is expected to grow to 140 emails a day by 2018.
That’s 30,250 opportunities for brand impressions per employee, per year!
Email remains the most ubiquitous form of business communication, and it is not only your most frequent place to promote your brand, it’s also probably the cheapest place with when automated and regulated correctly. That’s 30,250 opportunities for you to cultivate brand ambassadors, gain social media followers, drive traffic to your website, and drive your clients and prospects with high-value calls to action.
Now multiply all this by the number of employees in your company!
But the problem is that the email signature is an underutilized place for advertising and marketing (except sometimes annoying attachments that won’t open and just plagues us with red X’s). If you have more than 30,000 brand impression opportunities per year per employee, it’s insane to not take advantage of it with targeted marketing at the bottom of your email!
If you already have beautiful email signatures customized and deployed across your company, your IT department is probably already using Xink Brand — a way to ensure corporate branding and brand identity across all employees. That means you already have the tool and capability to run email signature marketing campaigns, and to get all those brand impressions!
It’s called Xink Campaigns and all you’ll need is access to take advantage of this tool.
How to get started? We realize that sometimes you don’t know who is in charge of what in different departments across your enterprise. That’s OK! Just shoot us an email at email@example.com and we will make sure to tell you who in your company is the admin of your Xink account.
She can then give you access to run A/B tests, marketing campaigns, drilled-down audience-specific ad campaigns, and much more to:
- drive traffic to your website and blog
- drive attendees to your next event
- drive awareness of your updates
- drive that upsell!
You can even schedule different campaigns not only per department but whether it’s the first email, a reply or forward. And, of course, like any good marketing tool, it comes with great marketing analytics so you can test your campaigns, audience, and branding with open rates and conversion rates.
Want to know more about Xink Campaign and to learn who in your company can give you access to this great feature? Shoot us an email at firstname.lastname@example.org today!