Leveraging your email signature for marketing initiatives can transform the way that your business, well, conducts business. A small business is likely to send on the order of several hundred email messages per day; a large corporation might send several thousand every hour, depending on the size of its workforce. Over the course of a year, this volume of email can amount to millions of individual messages.
The question is: would you prefer that these email messages be branded consistently and uniformly, or not? Would you prefer these email messages carry with them marketing messages or not? The answers to these questions seem clear (well, at least to us!).
Our Free eBooks Have the Answers
To help you get the most out of your email signature marketing campaigns, we have written several free eBooks on the subject matter. As experts in email signature marketing, we believe strongly in the potential of the branded email signature. Our most recent eBooks include:
The Ultimate Guide to Email Signature Design
A poorly designed email signature can torpedo your marketing initiatives. Learn common mistakes, what fonts and font sizes you should use, how best to include logos and links, and more. Your email signature represents you and your company – make a good first impression.
Email Signature Marketing
Did you know that email signature marketing is a more effective means of reaching your audience than social media or Google ads? In this eBook, we give you the information and tools needed to properly leverage your email signature – and those of your employees – for branding and marketing.
Email Signature Analytics and its Role in the Metrics-Driven Marketing World
Marketing without data is like playing a game of darts while blindfolded: ill-advised and not likely to be successful. The Xink platform provides you and your team with invaluable analytics data so that you can make informed decisions regarding your marketing campaigns. This eBook tells you where to start! Yes, our free eBooks are your friend.
Professional Email Signature Management
Here’s a question for you: how do you currently ensure that everyone in your department, organization, or company is sending uniform and consistent branded email messages? That is ultimately the challenge of email signature marketing; actually managing your marketing initiatives across groups and departments. In this eBook, you will find the answers you’re seeking to the issues of management.